Social Media

Welcome to the Social Media Category page!

Social media and social networking are terms we see everywhere nowadays, both in Internet Marketing and also among the general population of the web. This is what makes it so important, the amount of people using the many social services, and the huge potential that exists within each and every one of these social websites. There are so many excellent and unique ways of building your brand and making your website and company highly visible on the internet. No matter what industry you are in there is a social site that you will be able to fit into and be recognized, it is just devoting the time or budget towards this special area of marketing. Sometimes it may take a bit of creativity, especially if you are in a tough niche, but it can be done. One of the other great things about getting your name and your content out there into the social communities is the many great natural backlinks that can come along with it, as well as the communities of likeminded people that can also become aware of your website and your brand. Here we will discuss trends and topics we feel are important for you to know if you plan on venturing into the social world.

Search & Social Weekly Wrap-Up 12/11

December 11, 2009

Only 2 weeks till Christmas!  Snow is on the ground in the northeast, and the wind is keeping people indoors.  Here’s an update on the goings on in Search & Social this week to keep you warm.
Yahoo and Google add real-time search to SERPS
All this talk about real-time search and it’s taken till [...]

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Search & Social (Bi)Weekly Wrap-Up 12/4/09

December 4, 2009

Hope everyone had a fantastic Thanksgiving!  (I know I did!!)  December is here, the Christmas season is upon us, and search marketing professionals certainly know it.  Here’s what you might have missed:
Google Updates this week: too many
At least I’m not the only one who was overwhelmed by the many changes Google made this week.  Search [...]

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Happy Thanksgiving!!!

November 27, 2009

We’ve decided to skip the weekly wrap-up this week as too much turkey has put us in a food coma.  We’ll do a full 2 week wrap-up next week to catch up on the big news in search and social media.
Have a great holiday weekend!
- Essential Internet Marketing team

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Search & Social Weekly Wrap-Up 11/20

November 20, 2009

It’s Friday already!  You know what that means: it’s time to catch up on the search and social media news from this past week.  Let’s get to it:

Twitter adds Retweet function to web interface, tweeple revolt
Retweets, normally seen as “RT:” are simply a repitition of someone else’s tweet.  It’s been widely used by twitter users [...]

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Search & Social Weekly Wrap-Up 11/13

November 13, 2009

Pubcon Vegas 2009 is under way this week, but if you’re like me and couldn’t make it, don’t worry.  You can either check out Lisa’s Live blogging of the event or just settle for these 50 SEO tips so far…  Either way, the world of Search & Social moves on without us.  Here’s what happened [...]

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Search & Social Weekly Wrap-Up 11/6

November 6, 2009

It’s Friday again!  (Wow that week went quick)  It’s also already November, the cold is setting in, and Search & Social is starting to blend into one mashup of an industry.  Here’s what happened this past week:
Google Updates this week (a small sample):
Let me take this time to apologize for featuring so much Google news [...]

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Search and Social Weekly Wrap-up 10/30

October 30, 2009

Twitter adds lists, Geocities is no more, and Google…well…does what Google does: adds a variety of new features and products for us to swoon over (or complain about).
Twitter Lists Launched
If you use a 3rd party application for twitter (like I’d imagine most tweeps do), then you probably have little reason to go to the actual [...]

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Search & Social Weekly Wrap-up 10/23

October 23, 2009

Search & Social Officially Collide
Earlier this month, reports had surfaced that Twitter was in the talks with Microsoft and Google for deals that would integrate twitter results into the two search giants.  On Tuesday, the deal was finalized for Microsoft Bing and reports had begun to surface that Microsoft was also close to also striking [...]

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Search and Social Weekly Wrap-up 10/16

October 16, 2009

StumbleUpon Version 4
StumbleUpon launched their new site changes this week and their claim is that it make the site’s interface “more simple, searchable and social”.  From the stumbleupon.com blog:
We have completely updated the interface, geared to be more simple, searchable and social.  The new StumbleUpon preserves the functionality of the previous interface while adding frequently [...]

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Search & Social Weekly Wrap-up 10/9/09

October 9, 2009

SMX East – What you missed.
We’re well into October and SMX EAST 2009 is in the books.  If you missed it (or you spent too much time hungover from the “charity” parties to go to any of the sessions) here’s a link to what you missed.  (thanks to the trusty live blogging coverage by the [...]

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